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A crash course in email deliverability
A few months ago we implemented the marketing automation tool Marketo. One of the nice things about Marketo is that it allows you to set up automated email campaigns and touch tracks based on user...
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WebFWD Presentation on Building an Open Source Community & Business: Lessons...
I recently had the opportunity to present to the Mozilla WebFWD program. WebFWD is a Mozilla incubator for startups building businesses around open source software. I talked to the group about how we...
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7 tips for getting started with developer marketing
I’ve been talking to more and more developer-focused businesses about how to get started with marketing to developers. In most cases, these companies were founded by engineers who are unsure how to...
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Open Source Business Part 1: Benefits of Open Source
MongoDB users frequently ask me how 10gen and other open source companies make money. I thought that I’d share a bit about how open source businesses work in a series of blog posts. The series will be...
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Community Manager Profile: Ana Hevesi of Nodejitsu
Over the past few months, several people have asked me how to find and hire people to do community management and developer outreach. I decided to profile the community managers that I respect the most...
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Measuring ROI on developer event sponsorship
I am consistently impressed by the number of great technology conferences, hackathons, and meetups organized directly by their communities. Organizers bootstrap the event with support from...
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Lead Generation with Developers
Traditional marketing strategies may not be applicable when dealing with a more discerning audience — such as software developers — in a field being transformed by social media and new communication...
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From Community to the Cloud – My New Role at 10gen
I’m embarking on a new adventure, and I’m very excited that I can have the next adventure at 10gen, a company where I love to work. When I joined 10gen three and a half years ago, I never could have...
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Applying Lessons from Enterprise Software to SaaS
One of the main reasons that I was excited to take on a new role at 10gen was the opportunity to learn a new business model: Software-as-a-Service. As an early marketing employee, I had the opportunity...
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